In the article quoted below (click link below it for full story), it’s obvious that there is a need to get more out about the amazing beauty and culture of Northern New Mexico.
SANTA FE, N.M.—New Mexico calls itself the Land of Enchantment. But the spell isn’t working all that well.
Overnight tourist trips in New Mexico have dropped by nearly 10% in the past three years, and spending on everything from souvenir magnets to turquoise jewelry fell by hundreds of millions of dollars.
When state tourism officials convened focus groups in Chicago, Houston and Los Angeles to ask prospective travelers about their perceptions of New Mexico, the same depressing descriptions kept cropping up: “Arid.” “Barren.” “Dull.”
Also: “Close to Arizona.”
From online.wsj.com (share this quote)
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