Quarterly Marketing Meeting, Town of Taos, June 24, 9 a.m .to 12 noon, Town of Taos Convention Center

Posted by Jim Kimmons, Broker/Owner • June 14, 2010 • Printer-friendly

The Taos D.H. Lawrence Ranch tour is being led this June 19 by http://friendsofdhlawrence.org/. It is the focus of this Associated Press wire service story that was picked up by NBC/MSN.com and numerous other local as well as national media outlets, http://www.msnbc.msn.com/id/37674664.

Like this MSC.com coverage, this year’s Taos free media team, led by Griffin & Associates, has already garnered a significant series of drive-circle as well as national/international A-list media coverage connected to this year’s traveler education theme, “Return to Sacred Places.”

With a comparatively restricted marketing budget, such free media coverage is a large part of the Town’s ongoing traveler education focus. Learn more and actively participate in our traveler education effort by attending the June 24 Town Quarterly Marketing Meeting, 9 a.m. to 12 noon, Town of Taos Convention Center, Coronado Hall, El Taoseño Room, 120 Civic Plaza Drive. Please send agenda suggestions to Joan Griffin at jgriffin@griffinassoc.com, or to this office. Thank you.

The preliminary agenda for this meeting is noted here:

Preliminary Agenda: June 24, 2010

Town of Taos Quarterly Marketing Meeting, 9 a.m. to 12 noon, Town of Taos Convention Center, El Taoseno Room

Taos: Effective Partnering Helps Make Traveler Education Theme, “Return to Sacred Places,” a Success

1) Attendee Introductions

2) Reports: Numbers-based Tourism Information

· Town of Taos Marketing Budget 2010-2011

· Lodgers Tax Fund, Town of Taos; new Lodger Tax Board Introductions; Lodgers Tax Community Education Effort

· Town of Taos Gross Receipts Taxes (GRT)

· State of New Mexico Tourism Department Budgets

· Taos Vacation Guide program and www.TaosSacredPlaces.com web site

· Taos Visitor Center numbers

· State Visitor Centers/other State statistics

· National Travel/Tourism Statistics

· Research/Data 2010-11 Program for Taos

3) Reports: Existing Traveler Education Activities

· Overall Report on Results of Taos Free Media Program – overview of various pitched stories and successes (Taos Festival of Arts & Architecture/St. Francis mudding/Church Tour, etc; Writers’ Haven, Labyrinth, TIGA, D.H. Lawrence, etc.; Griffin Media Fam Tour results, drive circle

· Monthly e-magazines; “Get Out of Town” drive circle program

· Current online paid advertising program: Time Warner – A-list web sites with NM and surrounding states geographic targeting; added programs; other

· Drive Circle Newspaper/Radio Paid and Trade Program; Colorado emphasis; radio already online; start more intense radio/newspaper ad push

· Community content: Sacred Places web site content, calendar items, essay contest/Taos News

· “Specials” for TVG and Sacred Places web sites – need ongoing submissions in all types of categories

· Taos Concierge Program

· Tiara and other awards mention – improved partnering with State of New Mexico Tourism – leveraging more for Taos area

· Arts & Cultural District synergies

· Participation in State of New Mexico Tourism activities/web sites, etc.

· High Altitude Training/Sports/Recreation program – Eco Park Groundbreaking

· Eco Tourism – State names Taos area is one of two leading programs - Taos update

· Taos Express (continuing; expansion; numbers; rack card; American Airlines ‘package’ in works)

· Social Media Report – including Facebook and other ‘pages’ for folk to check out/link to, etc.

· Taos News’ Sacred Places Guide

· Taos Plaza Kiosk pilot program through October, 2010, Leslie Cronin

· Master Taos Travel Calendar launch

· State of NM Grant program: Expansion of Historic Walking Tour effort each year – submission this year for Churches/Moradas Guide, primary theme submission, Taos Express, etc.

· Enchanted Circle Marketing Group

· Statewide Taos print materials information distribution program – Griffin, TVG, Taos News

· Region V Report

· Miscellaneous Items

5) Question & Answer Period, Ideas/Suggestions

Cathy Connelly, Public Relations Director

Town of Taos, 400 Camino de la Placita

Taos, NM 87571

cconnelly@taosgov.com

www.taosgov.com

575-751-2001 office

Escape the Modern Day.