Taos Real Estate

1) NM 585 Roundabouts Open To Traffic (news item from NMDOT)

Taos – The roadway reconstruction on NM 585 is substantially complete with the new roundabouts fully operational. Crews are completing striping today and will continue with various clean up operations, including landscaping.  The multi-lane roundabouts are at Weimer Rd., Camino de Colores and Gusdorf Rd. This type of roadway configuration will allow for a more effective traffic flow on the busy Paseo de Canon.   For information on how to drive roundabouts, visit www.nmshtd.state.nm.us, click on NMDOT Projects, then on NM 585 under District Five. There is an informational brochure and instructional video on how to drive roundabouts in an urban setting.   For more information on this news release, contact Karyn Lujan, PIO, District Five NMDOT, at 827-9567 or visit www.nmroads.com. You must click on the construction icon to see road work information.

3) Taos Marketing Meeting – 10 a.m., this Monday, Dec. 8, El Alcalde Rm., Town of Taos Visitor Center.  Come and learn about the Tournament of Roses marketing effort in Los Angeles late December, the upcoming Taos 2009: Summer of Love Sweepstakes and promotion, and what gross receipts and lodgers tax numbers look like through October, 2009.  Plus a report on 2009 efforts, results…bring your ideas, concepts, suggestions, and participate.  Plus, the newly wrapped vans, part of Taos’ “guerilla mobile marketing” will be there to be viewed (see photos below and description).

4) Reminder: Town of Taos Annual Tree Lighting, Caroling…a great yuletide party on the Taos Plaza to kick off the season – 4-6 p.m. tomorrow, Friday, December 5^th.  Precise performance/event schedule attached. Afterward, check out the Festival of Wreaths and Trees to benefit area nonprofits at El Monte Sagrado Living Resort and Spa (spearheaded by the Taos News and others).

5) The Taos Van Wrap Program (see van photos attached): The Town of Taos has owned two white Dodge vans for a few years – one is owned by the Town’s Youth & Family Center for shuttling to events, field trips, setting up many of the great programs they host, etc.; and the other is the Handi-Van used by the Chile Line Transportation Div. for all sorts of transport, including ADA scheduled trips, Friday and Saturday night roundtrip TSV/Town shuttles, etc.

The concept was simple – to work with our community to locate high resolution photos that we could work with to represent and communicate some of our key messages, and have them represented visually in a way that would make people sit up and take note when they see them.  In essence, to create two ‘mobile billboards’ that we could use everywhere we go to promote Taos (while they’re moving, and also parked at various locations – like Santa Fe Plaza, etc.).  This is the spirit in which the two vans have been ‘wrapped’ – the start of a guerilla marketing program in which we’re ‘taking Taos to the streets’.

For instance, these vans will shuttle VIPs at the Santa Fe Film Festival this weekend.  One of these vans will be going with the team as it heads to the Tournament of Roses in Pasadena, California this New Year’s to promote Taos – the van being parked near the State of New Mexico float and used as a large ‘booth’ to promote Taos, and out of which Taos tourism materials will be distributed to nearly 20,000 visitors who go through the float area to get a good look at all the spectacular productions that have been created (More later on that entire promotion in Los Angeles – there’s lots more happening).  We’re also hoping in future to potentially underwrite a local pure tourism shuttle – possibly from the Plaza to our great museums, etc.

Anyway, the Town wanted to share photos of the vans with you (sorry, I’m no a great photographer – but you get the idea), and let you know that we’re continuing to try a variety of new, exciting and edgy things to promote Taos – particularly in the face of tourism issues (long and short term).

We’re aware that not all ‘messages’ have been represented with the images on these two vans – but it is a beginning, and we’ve tried to finesse our messages so that each photo represents a couple of cross-over messages.  And again, images at this size are tricky – what looks good in a six foot design format and speaks to our uniqueness outside of everywhere else that is Southwest -- that was part of the challenge with selection of images.

A special thank you to Taos Pueblo, the Harwood Museum of Art, Marcia Winters, Taos News, Town of Taos Public Works Dept., Youth & Family Dept. and Transportation Div, Taos Llama Adventures, Taos Ski Valley, Kimosabe, Geraint Smith, Paula Valentine, El Monte Sagrado Living Resort and Spa, Griffin, and many others for helping to make this happen and allowing us to give this concept a run.  Thank you!

Cathy Connelly, Public Relations Director

Town of Taos

400 Camino de la Placita

Taos, NM 87571

http://www.taosgov.com

cconnelly@taosgov.com

505-751-2001 office

Fax 575-751-2026

505-779-1013 cell

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