Marketing Your Home in the New Real Estate World

Posted by Jim Kimmons, Broker/Owner • June 8, 2008 • Printer-friendly

Selling a home in the Taos real estate market must incorporate some methods and media similar to the rest of the country. However, the Internet should be a major factor, as our vacation and resort market status requires the exposure of your home to buyers all around the world.

It is imperative for Taos real estate brokers to keep up with rapidly changing and developing online marketing trends. There are also technology advances that are changing traditional marketing methods, like yard signs. I'll list how Gallery Realty of Taos uses the latest in technology and the Web to market a listing below. However, let's look quickly at the always present yard sign as an example.

We have a custom sign made for our home listings. It doesn't push Gallery Realty. It does what it's supposed to...market your home. The sign will have a phone number of course, and legally must identify our brokerage, however there's where the old sign ends. Our signs will have images of the INTERIOR of your home. Yes, a drive-by prospect can actually see what is inside. It isn't an inexpensive sign, but it definitely is a marketing plus to get more interest from buyers. Let's look at the list of differences in our new real estate world marketing:

Custom sign with interior images.
SMS text message number that responds with price, details and link to your listing on our site...while they're in front of the home.
Do you think your home is special? Want to talk about it? We'll do a video or audio interview and place it with your listing on our site.
A domain name just for your listing on all marketing.
Syndication to more than 70 web sites, including of course, Realtor.com. Others are major real estate portals such as Trulia.com, Oodle.com, GoogleBase and many more.
Video tour on multiple major video sites, with reporting to you of views.

By the way, all of these services are available in our consulting service package, saving you significant commission dollars. Email or call me with your questions about listing in today's market. You'll be glad that you did.